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    職位搜索 > 建筑/房地產/園林 > 房地產開發/銷售 > 房地產項目/開發/策劃經理

    項目營銷經理

    10-15K
    本科及以上 | 經驗 5年 | 重慶市 更新時間:2019-02-09 16:41:07
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    企業動態

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      簡歷處理率

      近兩周該公司的簡歷處理率

    • 14天

      簡歷平均回復時長

      近兩周該公司的簡歷平均處理時長

    • 2019-02-15

      企業最近登錄時間
    職位信息

    職位類別:房地產項目/開發/策劃經理 所屬部門:市場營銷部 招聘人數:1人

    崗位職責
    定位策劃 督導下屬協助編寫《市場調研報告》
    督導下屬協助編制《項目定位報告》并參與會審
    啟動項目 督導下屬協助編制《項目可行性研究報告》并參與會審
    市場研究 督導下屬競爭樓盤監控,建立樓盤信息數據庫,將信息數據及時反饋給公司相關部門
    督導下屬協助房地產政策、宏觀市場發展趨勢、區域市場環境研究
    營銷策劃 負責組織確定《項目營銷策劃報告》(包括:整盤、年度)主要思路
    負責協調相關部門提供《項目展示區方案》意見,并組織評審
    督導下屬《項目營銷推廣方案》的編制與確定
    督導下屬《項目開盤方案》的編制與確定
    督導下屬《客戶活動方案》的編制與確定
    負責確定價格策略,組織均價論證及《項目銷售價格方案》
    負責對項目推廣方案進行評估、總結,并優化調整項目推廣方案
    銷售管理 督導下屬銷售物料設計或樣品審批
    督導下屬銷售物料的制備、置業顧問培訓并組織現場開盤
    督導下屬銷售數據統計、匯總分析,編制銷售報表
    督導下屬編寫階段銷售總結
    負責銷售變更、銷售價格調整、價格折扣管理
    督導下屬預售許可證、大產證、分戶產權的辦理
    客戶服務 督導下屬建立和完善客戶投訴管理體系
    督導下屬交房前一般投訴、重大投訴、客戶理賠的處理
    督導下屬協助辦理面積預測和面積實測
    督導下屬協助編制交房工作方案及交房工作
    督導下屬制訂客戶滿意度調研計劃與方案
    督導下屬協助客戶滿意度調查實施
    項目拓展 督導下屬協助編制《項目立項申請建議書》、《項目初步可行性研究報告》
    設計管理 協助《概念設計任務書》、《方案設計任務書》、《景觀設計任務書》、《精裝設計任務書》、《樣板間(售樓處)設計任務書》的編制并參與會簽
    會審建筑概念、方案設計成果,景觀概念、方案設計成果,精裝方案、施工圖設計成果,樣板間(售樓處)方案、施工圖設計成果
    會審(感觀類)設計階段材料設備選型和配置標準
    營銷單位選擇 會簽營銷單位選擇計劃
    參與單位考察,考察報告編寫與確定入圍單位
    督導下屬編寫營銷類單位選擇招標申請表
    協助招標文件編制與確定并會簽
    參與開標、評標、談判
    協助直接委托方式選擇營銷合作單位
    供應商選擇 協助年度采購計劃的制定,負責提出并制定營銷類采購需求
    協助營銷類戰略合作伙伴的資格預審與考察
    會審營銷類戰略合作伙伴的確定
    協助營銷類戰略合作協議談判與并會簽該協議
    督導下屬協助收集營銷類供應商信息
    協助營銷類供應商履約評估
    品牌管理 負責公司品牌規劃與維護
    負責新聞及媒介管理,媒體資源整合及媒體關系維護
    負責企業品牌、項目品牌推廣策略制訂、推廣及實施
    負責媒體危機公關,把控負面事件與信息,制定媒體應急預案及處理突發事件
    其它 協助營銷類項目合約規劃
    協助《商業移交方案》的編制
    協助項目后評估并參與會審,負責營銷部分
    督導下屬參與設計變更信息收集
    參與新產品、新材料的應用與推廣并參與會審,負責戶型研究部分
    督導下屬參與《向物業公司交房方案》的編制
    會審(涉及客戶承諾)重大設計變更可行性論證及確認
    完成各項臨時性工作
    任職要求
    • 年齡要求: 30-38 歲
    統招本科以上學歷
    聯英人才網溫馨提示:用人單位以任何名義向應聘者收取費用都屬于違法行為(如押金、保密費、體檢費、淘寶刷鉆等),請應聘者提高警惕!一經發現此情況,立即舉報 >>

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